2025/12/02
Top 10 Benefits of Using Custom Domain Shorteners in 2025
Why smart brands and developers are ditching generic short links like bit.ly or t.ly and moving to custom domain shorteners like LikeDo.
Generic short links (bit.ly, tinyurl.com, t.ly) are dying. In 2025, every serious brand, marketer, and developer uses a custom domain shortener — like go.yourbrand.com or lk.company.co.
Here are the 10 biggest reasons why custom domain shorteners have become non-negotiable.
1. Instant Brand Recognition & Trust
bit.ly/3x9ka → looks spammy
go.nike.com/run → instantly trusted
Users are 34% more likely to click a link that contains a recognizable brand (Source: Rebrandly 2024 study).
2. Higher Click-Through Rates (CTR)
Campaigns using branded short links see an average 39% higher CTR than generic ones. Your domain = instant credibility.
